Brand New Ideas
Shine Bright like PushCrankPress at Dothan’s American Advertising Awards
The American Advertising Awards in Dothan, AL, is a unique celebration within our creative community. It is a platform for...
10 Signs You Need Help With Logo Design
A logo is a crucial element of your brand identity, representing the essence of your business in a visual form....
Top 5 Social Media Platforms
In the era of digital connectivity, the surge in online social interactions has been unprecedented, thanks to various social media...
Brining a Campaign to Life
Launching a campaign is more than putting together a series of advertisements; it's about crafting an immersive experience that resonates...
Unlocking Success: The Crucial Role of SEO
With billions of daily searches, Google is a digital gateway, connecting users with vast information. Amidst these searches lie potential...
A Legacy of Family & Freight: Summerford Rebrand
Summerford is a family-owned transportation company with a rich history from its humble beginnings. The company's journey began when Joe...
When You Ask Yourself How You Can Make Your Brand Matter, Think of the Three P’s.
Ads and messages increasingly bombard U.S. consumers throughout their daily lives. This can come from waking up and watching the...
How to Use Instagram in Your Marketing Strategy
Embark on a journey into the vast realm of Instagram, the social media giant boasting over 2 billion monthly active...
‘Tis the Season for Marketing Magic with PushCrankPress
The holiday season isn't just about decking the halls and sipping cocoa by the fire—it's the most wonderful time of...
Black Friday: The Shifting Landscape of Advertising in 2023
Black Friday has been a cornerstone of American retail for decades and continues to hold immense significance for businesses and...
The Importance of Creativity
In a world driven by technology, data, and automation, the age-old concept of creativity still reigns supreme in success and...
5 Essential Factors to Consider When Designing a Strong Brand Identity
Your brand can only achieve success and loyal consumers with a strong brand identity. So, in this blog post, we...
Why Halloween Marketing Matters and 4 Ways You Can Use It
October is a month full of fun events, but Halloween is that special day that dominates the whole month. Halloween...
6 Low-Cost and Free Ways to Advertise
It is always helpful for businesses to save money when working on a campaign or promoting a product. Many ways...
3 Tips to Create Loyal Consumer Relationships
In today’s world, using technology for your ad target is part of a marketer’s job. Another essential part of a...
Why Font is Important for Your Brand’s Logo
Psychology plays a significant role in many things when it comes to branding and marketing. One of those things is...
ChatGPT Could Alter the Future of Advertising and Marketing
The usage of artificial intelligence tools has been on the rise recently. The chatbot ChatGPT is among the most notable....
4 Reasons Why You Need Help Managing Social Media
In a world where consumers are now placing more trust in digital platforms, brands' online presence has become critically important....
Bringing Home the Gold: AAF Dothan’s American Advertising Awards
There’s nothing quite like the American Advertising Awards here in Dothan, AL. Not only is it a competition among our...
5 Social Media Mistakes You’re Making + How to Fix Them
There is no denying social media is a powerful tool you can use to increase brand awareness and connect with...
Top Marketing Trends to look for in 2023
There is no doubt that the marketing world operates at lightning speed. In order to succeed in the fast-paced marketing...
Staying True to Your Brand
The importance of staying true to a marketing message cannot be overestimated. Many companies overlook this important key and rush...
When You Ask Yourself How You Can Make Your Brand Matter, Think of the Three P’s.
Ads and messages increasingly bombard U.S. consumers throughout their daily lives. This can come from waking up and watching the...
Top Marketing Trends to look for in 2023
There is no doubt that the marketing world operates at lightning speed. In order to succeed in the fast-paced marketing...
McDaniel & Associates Rebrands with New Logo
McDaniel & Associates, P.C. is located in Dothan, Alabama and has helped the Wiregrass for over 80 years with all...
Navigating TikTok
It’s official, Tiktok is here to stay. In fact, it is the seventh most-used social media platform globally. With 1...
Managing Reputation on Social Media
Social media can be an immensely powerful tool for customer relations, and it is typically the main communication platform between...
Gen Z Social Media & Dating Apps
As many marketers continue to shift their strategies and refocus on what will help bring their businesses success, they have...
Launch a Successful Email Marketing Campaign
With around 269 billion emails sent each and every day, there’s a lot of competition when it comes to gaining...
Why You Should Take Advantage of Summer Advertising
Suns Out, Ads Out! Summertime = screen time! With school out of session, people taking vacation time, and other seasonal...
Chattahoochee Valley Community College
Chattahoochee Valley Community College's mission is to promote student success and is committed to enriching its community by offering accessible...
How to Respond to Customer Reviews
Responding to customer reviews can create a dialogue and show customers that you value their feedback. It’s vital to build...
How to Create a Successful TikTok Marketing Strategy
The power of TikTok cannot be underestimated. This app has had a profound impact on sound and culture in today's...
Tips to Create a Social Media Content Calendar
Social media can be hard! However, hard does not mean impossible and it certainly does not need to be a...
How to Reach a Millennial Audience
Millennials are no longer teenagers but responsible adults filling positions of decision-makers and innovators. Millennials are a demographic every brand...
Good Versus Bad Design
Design is everywhere from the shape of your shoes to your favorite online stores, everything you use has been thought,...
PCP Receives 7 American Advertising Awards
PushCrankPress has been a proud member of the American Advertising Federation since 2012. Each year, we look for new ways...
Building a Better Website
When it comes to marketing, having a great website can be one of the most effective marketing channels around. Websites...
The Retro Revolution: Nostalgia Marketing
In a world where everything has to be bigger, better and faster, nostalgia marketing takes us back to much simpler...
Going Going Gone. Say Goodbye To Cookies And Prepare For The Future
via GIPHY It's official; cookies are becoming a thing of the past. The final confirmation came in...
BFF- Brand Friends Forever
Friendship is something that is so important to all of us in life. It is there to pick us up...
Interview with the partners of PCP
Q: Tell me about your career path. What did you study in college? Did you always plan to go into...
Instagram Tips for Businesses
It’s basically standard business practice to have social media these days, and if you’re selling to Gen Z, Millennials, or...
Meet Olivia
PushCrankPress, a full-service advertising agency in Dothan, Alabama, is delighted to welcome Olivia Hancock to the team as a Sr....
Why Do Things Go Viral?
It’s the coveted title every content creator wants to earn: viral. Mostly everyone who spends time on the internet can...
Marketing to Gen Z
As Generation Z reaches ages where they have large collective purchasing power, brands are having to listen to these customers...
How to Boost Your Social Media Engagement
Content marketing strategies are a must if you want to generate leads, increase sales or build an engaged audience. By...
3 Reasons You Should Build Relationships With Your Customers
Marketing has gone through many different phases since the practice started, from product-oriented marketing to sales-oriented marketing. Now, marketers practice...
Meet Morgan
PushCrankPress, a full-service advertising agency in Dothan, Alabama, is pleased to welcome Morgan Creech to our team as a Jr....
Augmented Reality & the Shopping Experience
What is Augmented Reality? Augmented reality, which is different from virtual reality, uses technology...
Managing Reputation on Social Media
Social media can be an immensely powerful tool for customer relations, and it is typically the main communication platform between...
Things to Consider With SEO Marketing
There is undeniable importance to optimizing your website for search engines in this era of digital engagement. In fact, 93%...
Why Your Advertising Should Go Digital
Digital advertising is one of the fastest-growing marketing channels today, with no signs of slowing down. The global digital ad...
Book Recommendations from the PCP Team
Mike Contagious: Why Things Catch On by Jonah Berger The science behind word-of-mouth and social transmission. Why you recommend it:...
Why Branding is Important
Branding is a marketing practice to which a company creates a symbol, name and or design that is easily recognizable...
24 Karat Magic: AAF Awards 2020
Given all the challenges the advertising industry faced in 2020, we were incredibly blessed to be able to continue the...
Small Business Week
It’s Small Business Week, and we want to spread the love for Dothan area small businesses. Here are recommendations from...
Social Media Trends & Your Business
When your social media feed is flooded with new memes and trends, it can be tempting to have your brand...
Moving Forward During a Pandemic
Now that we have begun 2021, it’s pretty clear that the pandemic (and all that comes with it) is still...
Email Marketing Strategy
Email marketing has been around for years and will be around for years to come. Adding this channel of communication...
Building Your Brand With TikTok
Founded in 2012, TikTok is one of the fastest-growing social media platforms of all time. This short-form video app has...
Pepsi x Peeps Brand Collaboration
Spring is here -- and Pepsi is marking the occasion with the launch of a new, limited-edition flavor. The brand...
The Rules To Creativity
Although there are technically no rules for creativity, we did come up with a few ideas to help you stay...
Gen Z: Who They Are & What They Want
Oh, Gen Z, the generation of smartphone natives. This group grew up using social media platforms, streaming music and TV,...
Learning to Pivot During a Pandemic
With safer-at-home orders and social distancing in place, businesses have had to get creative this past year. Below are some...
Social Media Marketing
There are over 3 billion people currently on social media. That means that almost half of the world's population is...
Creating Benchmarks for Online Success
Click-through rates. Conversions. Traffic percentage. Engagement. The list goes on, and where does the path to understanding how to measure...
How to Drive More Leads on Social
With 3.5 billion social media users worldwide, Social Media Marketing is no longer optional but necessary in business (Oberlo). It...
Listening in Advertising
A successful campaign requires much expertise, including copywriting, graphic design, and project management. However, there is one skill that many...
How to Crush A Job Interview
Are you interested in applying for a new job? Not sure how to prepare? No worries, we've got you covered....
Improving Content Quality
Content strategy is a key component of online marketing for businesses. In fact, it has become one of the top...
Social Media Marketing
You have a lot on your plate. Managing your brand on several social media platforms can be a challenge on...
4 Ways to Increase Your Website Traffic in 2021
Is your website underperforming, lackluster, or out of date? If you decided to open this blog, odds are you're looking...
What Makes a Good Logo Great?
Creating or rebranding your logo might not seem like a top priority. But not having a logo, or even having...
SEO in The Digital Era
Many business owners believe that the brand experience begins when a customer reaches their website. However, the reality is that...
Senior Shoppers & Marketing Opportunities
Prior to the pandemic, elderly buyers were known for their extreme brand loyalty. However, coronavirus has forced many shoppers to...
TikTok and Branding
TikTok is still on the rise in popularity even after much controversy surrounding the app. In fact, it is the...
Black Friday 2020
Black Friday is the day after Thanksgiving that has caused mass hysteria for decades in stores across America. From holiday...
Communication Between Consumers and Brands
When you got out of bed this morning and brushed your teeth, poured yourself a fresh cup of coffee, looked...
#DRINKWISER CAMPAIGN
Halloween offers the perfect platform to create a spooktacular brand experience. It's time to capitalize on the season to think...
Branding Vs Marketing
What is Marketing? Marketing is the message you convey. Your message can be delivered in various strategies, including social media...
The Need for Analytics
Times have changed drastically and with change comes new opportunities! One of those opportunities includes analytics. Data is the heartbeat...
Color Psychology in Branding
As humans, we are all visual creatures. In fact, color plays a more significant role in our lives than one...
Suited Aces Entertainment
Logo Design Suited Aces Entertainment, LLC is a casino party company located in Dothan, Alabama, that provides casino-style entertainment to...
New Faces of PushCrankPress
PushCrankPress, a full-service advertising agency in Dothan, Alabama, is pleased to welcome Eve Byrne, Graphic Designer, and Karly Taylor, Client...
Buyer Persona
What is Buyer Persona? A buyer's persona is not merely a description of your customers. It is an exercise intended...
First Impressions & Branding
You only get one opportunity to make a first impression. Usually within the first seven seconds of meeting, people will...
Fanaticon Case Study
Fanaticon Integrated Brand Identity Campaign Alabama Fanaticon is a local pop-culture convention that brings fans, gamers and comic enthusiasts alike...
Agency Creativity Continues
Although everything today has seemingly been turned upside down, advertising agencies are still striving to achieve the same common goal...
Social Listening & Why It Is Important
As many companies already know, it is essential to have an excellent online presence and reputation. It is especially important...
Continued Social Distancing and Adapting
Every business has had to shift its focus to adapt to the constant change we face in our world today....
Yard Party For Art Case Study
Yard Party For Art Integrated Marketing Campaign The Wiregrass Museum of Art hosts an annual one-night music and art festival,...
Proactive Connections with Customers
Every business has been challenged in some way by the current pandemic. It is more important than ever to build...
Predicted Consumer Trends Post COVID-19
The Coronavirus pandemic has impacted the marketing world in more ways than one. It has especially changed consumer behaviors in...
Ways to Reduce Stress During COVID-19
There is much uncertainty and we continue to adjust to our new “normal.” It is completely understandable to feel overwhelmed...
Business Action Plan
Now, more than ever, people are making the push towards digital mediums in business. Due to the ongoing COVID-19 pandemic,...
Advertising During the Coronavirus
Taking the right action during a rapidly changing situation can be especially challenging in the advertising and marketing world, where...
How to Stay Focused While Working Remotely
Working remotely is not an entirely new concept. The current state of the COVID-19 Coronavirus is causing many companies to...
Marketing to Gen Z
Digital marketing in today's world is hyper-focused on all of the ways to target millennials, only to forget they're not...
How To Improve Your Creativity
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because...
Signs That You Need a New Website
Your Website is Not Mobile Friendly Smartphones are inevitably taking over the consumer market, making it highly relevant in web...
All I Do Is Win
What an exciting way to kick off the year here at PushCrankPress! The American Advertising Awards gala was held Thursday...
How to Get More Reviews for Your Small Business
Think back on the time you were browsing the internet for local restaurants. What did you consider when looking at...
SMART GOALS : How to Make Your Goals Achievable
Successful businesses have clear goals to attain specific objectives. Yet, many businesses lack focus. Most business goals are too vague...
5 Web Design Trends for 2020
We live in a world where we are bombarded with different websites every single day. It can become increasingly more...
Social Media Marketing For Small Business
Create a Plan Make sure to start by creating social media goals and objectives by using the SMART framework. Your...
What Makes Good Website Design Great?
Did you know that there are over 1 billion websites in the world? With so many other websites online, it...
The Art of Storytelling & Advertising
"Storytelling is about connecting to other people and helping people to see what you see." - Michael Margolis Stories...
Top 10 Mobile Apps of 2019
Mobile apps have been at the forefront of modernization for a while. In order to stay ahead of the competition,...
Why Graphic Design is Important for Your Business
Graphic design plays an instrumental role in businesses today. It is more than just an aesthetic, it is the overarching...
Conquering Code
Computer programming or more commonly referred to as coding surrounds us daily. Whether you're posting on Instagram, uploading an app,...
How to Create an Effective Social Media Calendar
Do you ever feel overwhelmed with your business and tend to put social media on the back burner? From meetings...
Marketing to Millennials
"Millennials," is a term that is used to consider individuals who reach adulthood around the turn of the 21st century....
Creating Effective Email Marketing Newsletters
Email remains one of the most powerful ways of communication for a business to engage with its current and potential...
Branding 101
Many people misunderstand "branding" with the "brand" itself. Most people associate branding with the company's logo or tagline. However, branding...
Social Media Marketing Strategy
Do you want to stand out utilizing social media? Check out these steps on how to implement a social media...
Responding to Negative Comments on Your Business Facebook Page
Every business owner's worst nightmare is a negative comment on their business Facebook page, whether the criticism is valid or...
Successful Web Development
The Process Planning & Analysis: Everything has to begin with a plan. It starts with knowing what the clients needs are...
Death of Advertising Influencer and Retired Troy University Professor, Dr. Joseph Fielding
It is with great sadness that we inform you of the passing of Dr. Joseph Fielding. Dr. Fielding, a retired...
Digital Marketing Strategies That Work!
There are many ways to promote your business online. Creating effective digital marketing strategies that produce real results can take...
Tips From Our Team!
PushCrankPress is a local group of creatives that have multiple years of experience putting our customers' businesses in front of...
Gibbons Automotive Case Study
Gibbons Automotive was founded by Joe Gibbons in 2001 and is nestled in the southeastern Alabama town of Dothan. Joe’s...
Create Memorable & Effective Digital Ads
Digital Marketing is where people are and how businesses connect with their customer directly. Most marketers do not think that...
How to create a successful digital ad campaign
A digital advertising campaign is an integral part of your digital marketing strategy. In order to properly execute your digital...
How to promote creative thinking in the workplace
Your employees are unhappy and their output on projects has dwindled down to a smoldering lump of coal. Employees need...
Southeast WOW 360º Project
Developing relationships with local employers, educators and area leadership is part of the recipe for successful workforce development. Every year...
Think Local, Think Big
Just because you are a local business, doesn’t mean you can’t compete with the larger franchises in your area. Local...
5 Ways to Reduce Stress at Work
It isn’t every day that you wake up ready to tackle the day ahead. Sometimes it is hard to get...
The ease of SEO on-site and off-site
We’ve taken an algorithmic approach to keep pace with Google and offer a tool that helps business owners build on...
PushCrankPress Wins Big In Local American Advertising Awards
PushCrankPress has been a member of the Dothan chapter of the American Advertising Federation since 2012. Through this organization, we...
The Small Business Owner’s Guide To Digital Marketing
Everything is moving to digital and adjusting your marketing strategy is crucial to the success of your business. Understanding the...
Understanding SEO (Search Engine Optimization)
In our previous blog posts, Managing Your Online Reputation Pt. 3 and Managing Your Online Reputation Pt. 4, we reviewed...
Key Marketing Tactics Every Business Owner Should Know
It’s all about strategy. Your marketing tactics are crucial to the success of the next campaign. There are new techniques...
Recognizing Spam In Your Email Inbox
In the last couple of months, a little bug has been circulating through email inboxes. Phishing or Spam emails are...
10 things to know before branding your business
Think of a brand that you use in your everyday life. Hold that brand in your mind. What causes does...
4 Common Uses of the Visual Visitor Service
Many business owners take to online services that they can count on when driving new sales leads. Visual Visitor is...
Don’t Miss Your Next Sales Lead
Statistics show that only 2% of Online Consumers will complete a form on your website. What is your business doing...
What Should You Include in your Digital Marketing Strategy in 2019?
What does digital marketing look like for the upcoming year? What new tools and trends are rising up in the...
Email Marketing, Say What?
The first email was sent in 1972. In 2017, there were over 3.7 billion global email users. Today this number...
5 things that you might be missing in your digital marketing strategy
It takes many components to execute a successful digital marketing strategy. In order to maintain your online presence and meet...
Chatbots & Artificial Intelligence Technology: How it will affect the Future of Advertising
Facebook has adopted the chatbot technology to help businesses reach followers when they aren't around. This allows them to send...
5 Keys to a Successful Social Media Content Calendar in 2019
A Social Media Content Calendar is a detailed calendar that lays out your social media posts, marks important days to...
Taking back the conversation around your business
Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only...
How to request a customer review or testimonial
There are always going to be memorable elements about your business that your customers are going to experience. Inviting them...
The consumer mentality when searching for businesses online
The customer voice can be defined as the in-depth process of capturing customer’s expectations, preferences and aversions to a business/brand...
6 ways to boost your online reviews
Our culture has moved into an opinion sharing economy that thrives off of the hearsay of direct consumer experiences with...
Best practices for responding to positive and negative reviews online
We take advantage of the opportunities that come with asking for customer feedback via our Customer Voice tool. We know...
Managing Your Online Reputation Pt. 4
Today, the online reputation of your business is defined by your customers.Reviews, accurate business information, and social media activity impact...
Brand Voice & Online Reputation
Your customers' voice is more powerful than you think and it can either make or break your brand’s image. Today,...
Managing Your Online Reputation Pt. 3
While there are a relatively small number of major rating and review websites, they have large audiences and their reviews...
Value of Business vs. Value of Customer
Many people value their business above their customers, but in essence, your loyal customer is your business. Whenever you think...
Managing Your Online Reputation Pt. 2
We are placed in the 97th percentile in our industry, above our industry average, because we have listings on multiple...
Managing oneself before managing your business
You may think that your business success has nothing to do with how you handle yourself mentally, emotionally or physically. But,...
Managing Your Online Reputation Pt. 1
We just saved a ton of time with our Reputation Management tool. It's so amazing that we couldn't wait to...