Digital Marketing Strategies That Work!
There are many ways to promote your business online. Creating effective digital marketing strategies that produce real results can take time and a new perspective on the online purchasing process. Where are consumers? What are their behaviors? What is the best way to reach them online?
We break down different digital marketing strategies that work and are used by big brand names to reach their audience more effectively.
Search Engine Optimization (SEO)
We have addressed search engine optimization, or SEO, in a previous blog post. At its core, SEO is used to increase the visibility of a website on a search engine, like Google, organically. You can utilize the basics, but if you truly want to optimize your website and appear higher in the search results you will need an SEO expert. An expert who is well versed in all things SEO and who will help you recognize best practices to improve your online strategies.
SEO is at the top of our list because without it, your website is less likely to be seen in search results. Search is the root of all things digital and it’s the one tactic that finds your customers and clients when they’re in the mindset to buy. Search engines, like Google, are updating their algorithms for how they place sites in the search results. Just having a site is no longer enough. You need to know how to properly tag pages, write unique and easy to read slugs and utilize video.
Creating content that sticks with your audience can be challenging. It’s important to understand what peaks their interest and which topics they are consuming the most from your feeds. Content marketing can attract and retain your target audience if done the right way.
Make sure your content is valuable, relevant, and consistent. This will ensure your audience’s time is well spent consuming your content and will create a lasting impression that will ensure viewers will return time and time again. Content should be able to solve a problem. It should be evergreen and have sharable qualities. Focus your energies towards creating content that works well on mobile devices. Almost everyone has a smartphone in their pocket and that’s your direct line to delivering your audience a message only you can provide.
Social Media Marketing
Everyone is on social media. Some might not think that their business can be successful on social media, but we think otherwise. There are so many areas where you can utilize social to your advantage. Follow content marketing and create engaging, sharable content for your audience. All of these activities will connect you with influencers that can promote your product or services.
When are the best times to post? In the beginning, you will need to post at different hours of the day to determine your audience’s peak scrolling times. Use scheduling tools to plan out your social media content at intervals that make sense for your business. By using strong analytic tools, you will, in essence, allow your audience to tell you when and where they want to hear about your message.
It has been proven time and time again how email marketing is one of the best digital marketing strategies out there. There are over 3 billion people that have emails and most have more than one. If you offer a product or service that your audience wants repeatedly, then email marketing is how you put things in front of them. Create campaigns that promote a FREE incentive to gather your audience’s information. Their behaviors and actions around this campaign can help you develop your strategy and create high-quality content for your audience.
Don’t bombard your audience with too many emails. Spread your campaigns across a quarterly calendar, so your content reaches your audience in key intervals. Sending your audience too many emails will potentially drive them to flag your content as spam in their inbox.
Video Content Marketing
With Instagram and YouTube blazing the trail for visually driven content, our culture has moved from reading to viewing. Video content trumps picture content any day. A video keeps your audience engaged for as long as the video lasts. The longer they view your video, the more likely they are to click through to your profile (and hopefully to your website to make a purchase).
Video content marketing has become more personalized. Facebook and Instagram have the option to stream live at your grand opening or your daughter’s ballet recital. For your business, you can bring your audience behind-the-scenes or showcase customer testimonials of your product or service.
Responsive Web Designs
One of the best ways to make sure that your content is mobile-friendly is to have a responsive web design. Our web team cannot stress enough how important it is to have a website that can be translated across desktop, tablet and mobile devices. Consumers use so many different avenues to view information.
If your site is easily navigable then users are more likely to spend more time on your site. Your online presence will be more reputable and give your business higher credibility. Think about it. If you visit a website that looks clean, you are more likely to spend more time on that site.
These are only the high points when it comes to creating a digital marketing strategy that works. Plan out your strategies to help solve a problem, dive into reports and adjust your approach. These suggestions, as well as many others are examples of the execution and thinking you can find at PushCrankPress. If you’re struggling with your digital strategy, reach out to our team at 334-446-6149. We are here if you need help to get the ball rolling!