How to create a successful digital ad campaign
A digital advertising campaign is an integral part of your digital marketing strategy. In order to properly execute your digital ad campaign, you must see it as a moving part of the overall strategy. Your strategy can only be implemented if all of the pieces fit together consistently.
The strategy is a plan of action used to achieve the desired goal or multiple goals and the digital ad campaign serves as that action. Your digital advertising campaign must have a consistent voice, share a single call-to-action and follow a predefined theme. Be sure to check out our blog about what you might be missing in your digital marketing strategy.
Identify objectives that align with your business goals
It is important to align your digital marketing objectives with your business goals. If your business goal is to increase sales then your digital ad campaign may be created to increase conversions on your website. Any business goal can be translated as a digital goal.
By aligning your business and digital goals you create a more effective and consistent message for your digital ad campaign. Prior to implementing your campaign, identify the desired action that you would like from your customers. Make sure that this action aligns with the goals you have set in place and that this action can be taken through different online avenues.
Develop a consistent voice for your campaign
Make sure that your brand voice stays consistent across multiple platforms including your digital ad campaign goals. Does your campaign have an emotional appeal or are you offering an exciting deal to your customers? Ensure that whatever voice you choose to use in your digital ad campaign aligns with the message you are trying to convey. Along with having a consistent brand voice, create a visually appealing theme to go with the tone.
Analyze every metric and data report
It is important to understand your consumers buying behaviors online. You can track key metrics that allow you to gauge what was purchased, when and from where. After you establish your digital goals you can track its success through Key Performance Indicators (KPIs). Your key performance indicators (KPIs) will help you adjust your strategy for future campaigns.
Identify digital goals that align with your business goals, so you maintain a consistent message across multiple ad outlets. Create a voice that is recognizable to your brand, while also conveying a desired outcome or action by a potential customer. Analyze your KPIs to gauge where your digital ad campaign might need adjustments and modify accordingly.