Marketing to Millennials
“Millennials,” is a term that is used to consider individuals who reach adulthood around the turn of the 21st century. Millennials make up nearly a quarter of the total U.S. population, 30 percent of the voting-age population, and almost two-fifths of the working-age population. (Frey, William H.) They are the generation that grew up with technology and are well versed in the use of it. Marketing to millennials isn’t necessarily difficult; it is just heavily strategy driven. Due to their exposure to technology, they have access to a lot of information. They have been exposed to heavy advertising throughout their lives, making it easier for them to tune out the day to day advertising. Here are a few ways to help target millennials in your marketing.
Transparency is Key.With unlimited access to information through the internet. Decision making comes with a little bit more research than previous generations would have. With a few clicks, Millennials can find out everything they need to know about a company before investing in any products or services. Reviews can heavily dictate if you will be receiving any business from them. Making sure that your reviews stay positive and up to date can only help your business. Staying transparent and keeping things real, simple, and honest will only increase your chances of gaining the millennial market.
Concerns About Health and the Environment.What is your why? Having a purpose behind your company will get the backing of millennials because the sky’s the limit. Offering an opportunity for them to make a difference, to become leaders and working towards a healthier overall life is essential and should be valued when targeting millennials as a whole.
Appeal to FOMO.Millennials are all over FOMO (fear of missing out.) Creating a unique experience that they can share with all of their friends and social media channels can help create a buzz around your business that is highly appealing for millennials. If word gets around and creates enough traction, millennials will show up because they don’t want to be the ones left behind.
Make it Mobile.Although millennials are known for growing up with technology, what percentage of them are using smartphones? According to the Pew Research Center, more than nine-in-ten millennials (92%) own smartphones. Similarly, the vast majority of millennials (85%) say they use social media. It’s safe to say that millennials are handling things on mobile and the more you take advantage of this fact, the more likely you are to reach them.
Engaging and Personalized Content.According to AdAge, millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. It is crucial to make sure that your content across various platforms is important and relevant. However, making sure that you are making an impact throughout each platform is of the highest importance. Millennials are more likely to invest in a brand if they offer something personalized to their interests.
Millennials make up a significant portion of today’s market. Making sure that you customize your marketing strategies to include them is essential and can have a huge impact on your company. Need help putting together a marketing plan? Give us a call today at 334.446.6149 for Brand New Ideas to target your audience.