The City of Headland Animal Rescue (C.H.A.R.M.) was the recipient of the Dothan American Advertising Federation’s public service initiative “Campaign for Community”. This program selects a non-profit organization in need of marketing and design services. We were honored to offer our talents to the C.H.A.R.M. team and worked closely with the organization to develop a new brand mascot “Lucky”. Rescue dogs strike a chord with us and we wanted to craft an endearing icon that C.H.A.R.M. could use confidently both on corporate collateral and at public events. “Lucky” solves both needs by dressing up for any occasion.