Wiregrass Museum of Art

The Wiregrass Museum of Art is located in downtown Dothan in the city’s old water and electric building built more than 100 years ago. We worked with the Museum to develop a fresh, minimal approach to their branding and collateral that maximizes the equity they’ve built with their existing iconography. While the Museum searched for an incoming Executive Director, we sought to create clean branding materials that would serve as a springboard for future conversations.

Art Direction

Collateral Design

Brand Strategy

Theme Customization